Calmer mealtimes with a fussy eater

A plate photo guide before the meal, a phone-down table, and a short celebration for every brave bite.

Bitzi is coming soon to the App Store and Google Play.

See how it worksRead the FAQ

What is Bitzi?

Bitzi is a parent-held mobile app for children aged 18 months to 7 years that helps you serve a plate that suits their age and keep the meal calm and screen-free. You take a photo of the plate for a rough, friendly guide, then at the end of the meal you hold up the phone for a short celebration of whatever today's win was: trying something, sitting at the table or eating.

Meet the Bitzis

Five friendly food characters keep your child company at the table. They never ask for anything. They just turn up and cheer.

Check the plate

Take a photo of the plate before you serve it. Bitzi spots the veg, protein and carbs and gives a rough, friendly idea of what suits a child of their age. A guide, not a rule: you choose what goes on the plate, your child chooses how much to eat.

A screen-free table

Put the phone face down and enjoy the meal together. No screens at the table, for anyone.

One small step at a time

Child only eats a few foods? Bitzi suggests ideas for similar foods to try next, moving from a favourite to a close cousin with a similar taste or texture.

  1. A food they know
  2. A close cousin
  3. The next small step

Celebrate the effort

At the end of the meal, hold up the phone and let your child tap the big button for a short celebration with a friendly character. It marks whatever today's win was: trying something, sitting at the table or eating.

Make the next mealtime a little easier

Bitzi is coming soon to the App Store and Google Play.

App StoreGoogle Play

What we believe about mealtimes

You choose the food, your child chooses how much

This is the heart of Ellyn Satter's division of responsibility. Bitzi's plate guide is a starting point for what you offer, never a target your child has to hit.

Celebrate trying, not quantity

The celebration marks trying something new, sitting with the family or eating. It is a moment of warmth, not a prize and not a measure of how much was eaten.

No pressure

NHS and AAP advice both say not to force a child to eat. Bitzi never asks the child to do anything except enjoy the celebration.

What Bitzi is not

  • Bitzi is not medical advice and does not diagnose feeding problems.
  • The plate photo gives a rough idea, not a measurement.
  • It is not a recipe library. If recipes are what you need, a recipe app will serve you better; see our comparison.

Questions parents ask

What is Bitzi?

Bitzi is a parent-held mobile app for children aged 18 months to 7 years. It gives you a rough plate photo guide before a meal, keeps the meal screen-free, and offers a short celebration your child can enjoy afterwards.

Which ages is Bitzi for?

Ages 18 months to 7 years. You enter your child's birth month and year so the guide and the characters fit their age.

Does Bitzi tell my child how much to eat?

No. The plate photo gives you a rough, friendly idea of what suits a child of their age. It is a guide, not a rule: you decide what goes on the plate and your child decides how much to eat. That split comes from Ellyn Satter's division of responsibility in feeding.

Does my child use the phone during the meal?

No. The parent holds the phone. During the meal it goes face down. At the end, you can hold it up so your child can tap the big button for a short celebration.

Read the full FAQ

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